For the longest day of the year, our ambassador François Soucy is pushing the limits of endurance and passion on two wheels. A true mountain bike fanatic, François is about to take on a major challenge: riding between 200 and 300 kilometers of singletrack in the legendary trails of Mont-Sainte-Anne, one of the most technical and iconic playgrounds in the region.
By his side for this intense adventure: his brand-new Mondraker Crafty XR 2025, a high-performance mountain bike that perfectly embodies his adventurous spirit. Agility, precision and toughness will all be there to tackle roots, rocks, steep climbs and breathtaking descents.
This challenge is not just a physical feat: it’s a celebration of the Solstice, the most significant and longest day of the year. As an ambassador, François embodies the values of perseverance and a passion for cycling!
The entire Lessard team is behind you, François!

© Francois Soucy, 2025
🌞 A final word: François’ Solstice Challenge
To recap the challenge at François, he managed to ride 255.69 km on a mountain bike! A major achievement in very wet conditions following the heavy rainfall of the previous days.
Challenges like this remind us why we do what we do: to share that energy, determination and joy of riding, no matter the distance.
Well done, François!










