Privacy policy

Politique de confidentialité

By choosing to use or browse our website, or any other service involving the transmission of personal information, you agree to the terms of this Privacy Policy. In particular, you agree to our collection and use of your personal information in accordance with these terms, it being understood that we comply with the legislation in force regarding personal information.

We are committed to protecting the confidentiality of the personal information we collect about you when:

you visit or register on our website;
you take part in our contests, promotions or events;
you agree to receive our newsletters, promotional emails and other communications about our products, services, promotions or events that may be of interest to you;
when you buy or return products at one of our locations;
when you submit a job application;
you contact us to make a comment, ask a question or file a complaint

What personal information do we collect about you?

We limit the collection of personal information to only what we need in order to provide you with the products and services you wish to access. Such information may be collected, in particular, when you use our website or carry out transactions with us. This includes your first and last name, mailing address, phone numbers, email address, information about your website registrations and browsing history, information provided as a participant in our surveys, activities or events, information related to products and services purchased or offered, or to promotional offers, discounts and benefits you have received, as well as information about your preferences or consumption habits.

If we ever wish to use your personal information for a purpose other than that described in this policy, we will first obtain your consent.

Why do we collect your information?

We are committed to collecting only the personal information necessary for the purposes for which it was collected from you, in particular to carry out our business activities, for example:

to provide you with the products and services you request;
to manage your files and accounts created for our various services and our website;
to properly process your product and service orders;
to organize and invite you to events or promotional activities;
to send you communications about our products and services or provide you with information of interest to you;
to design, improve or market products and services;
for research, analysis and marketing purposes;
to run contests or surveys;
to recognize you on our website and identify your preferences;
to improve the content of our website
to answer your questions and comments;
to detect attempted fraud and errors, and to prevent and protect against fraud and errors;
to ensure the safety and protection of people and property in the store
for any other reasons required by law and to properly conduct our business activities.

Who will have access to your personal information?

Except in situations provided for or required by law, access to personal information is limited to groups of Lessard Bicycles employees and to agents or suppliers specifically authorized by Lessard Bicycles who need this information as part of their duties. They are required to comply not only with the law, but also with Lessard Bicycles’ requirements regarding the protection of personal information. They must process this information solely for the purposes mentioned above.

How do we use cookies?

Cookies are pieces of information that an HTTP server stores on the hard drive of your computers and other electronic devices to identify those devices (and not the user). They make browsing easier, notably by remembering your language preference and the products you selected during previous visits, and they allow us to process your orders. Cookies also help us tailor our website so it better matches your interests and preferences.

Most browsers automatically accept cookies. However, you can disable them by changing your privacy settings in your browser.

We also use Google Analytics services to analyze our website. The information collected through these services is depersonalized so that it cannot be used to identify users. This data is mainly used to evaluate how you use our website, such as the number of visits, pages viewed and time spent on those pages, the source, as well as other statistics useful for the continuous improvement of our website.

How is your personal information protected?

We take appropriate security measures to protect your personal information against loss, theft, unauthorized access, disclosure, copying, use or modification, as well as during transfer to a third party for processing or other purposes.

Furthermore, when you make an online purchase on our website, your credit card information is transmitted securely throughout the transaction process using cryptographic mechanisms (Secure Sockets Layer protocol) employed by your browser as well as by our website. No credit card information is stored in our databases.

Although we take security measures to prevent any unauthorized access to your personal information, you must understand that we cannot guarantee complete protection and security of your information on the Internet. You therefore acknowledge and agree that we will not be held liable for any damages resulting from the transmission of confidential information or personal data over the Internet and that such communications are at your own risk.

You are responsible for your accounts

On your side, you must ensure the security of your personal information, and we encourage you to take responsible steps such as

create a unique, complex password using letters;
change your password(s) frequently;
do not share your passwords or user/access codes with third parties;

How long do we keep your personal information?

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, in accordance with our document retention schedule. After that, the personal information will be destroyed in a secure and confidential manner.

How can you access and update your personal information?

If you would like to know what information we hold about you, you can send us a written request at info@lessardbicycles.com and we will be happy to inform you. We will delete your personal information from our records upon written request.

Our commitment regarding electronic communications

We are committed to managing email addresses responsibly and using them in accordance with the law and with the consents you have provided.

Each of our communications will give you the option to remove your name and email address from our mailing list.

Please note that even if you unsubscribe from our commercial messages, certain specific situations allow us to send you emails and other electronic communications, all in accordance with the exceptions provided for by law.

Privacy Policy Update

We reserve the right to change this policy at any time and without notice. You can check whether it has been updated by emailing us at info@lessardbicycles.com.