Privacy Policy

UPDATE DATE: : MARCH 1ST, 2026

INTRODUCTION AND SCOPE

Lessard Bicycles (“Lessard Bicycles”, “we”, “us”) respects the privacy rights of its customers and staff. This Privacy Policy explains Lessard Bicycles’ practices regarding the handling of personal information—including its collection, use, disclosure, retention, and destruction—about you when you visit our website and our online services platform (collectively, the “Site”), in accordance with the privacy and data protection rules and laws that apply to Lessard Bicycles.

This Privacy Policy is not intended for children under the age of 14, and we do not knowingly collect personal information about such children.

The Privacy Policy must be read together with any notice relating to the protection of personal information that we may send you from time to time when you provide your personal information.

SCOPE

This Privacy Policy reflects our ongoing commitment to protecting the personal information of the following individuals:

• a) Visitors and users of the Site;
• b) Lessard Bicycles customers;
• c) Job applicants who apply through the Site;
• d) Any individual whose personal information is collected or processed as part of Lessard Bicycles’ activities or through its Site.

DEFINITIONS

“Personal information” means any information about an identifiable individual that allows them to be identified directly or indirectly (first name, last name, email address, mailing address or any information which, combined with another piece of information, makes it possible to identify the person).

OUR GUIDING PRINCIPLES

Our personal information protection practices are based on the following principles:

CONSENT

Before collecting, using and processing your personal information, Lessard Bicycles obtains your consent, where applicable, in accordance with the relevant requirements, except in cases where the law provides an exception.

You may withdraw your consent to Lessard Bicycles’ use of your personal information for purposes that are not essential to Lessard Bicycles’ operations, such as sending promotional or marketing emails to which you had previously consented. If you choose this option, Lessard Bicycles will stop using your information for these purposes.

Any request to withdraw consent must be sent to the Privacy Officer at the following email address: info@lessardbicycles.com.

COLLECTION

What types of personal information do we collect?

We limit the collection of personal information to what is necessary to provide you with access to and use of our services. This information includes:

• Identification information such as your first and last name, email address, mailing address, and phone number.
• Business information such as the types and quantities of products you have purchased as well as your billing details (billing address and contact, amounts billed, amounts due or outstanding).
• Recruitment information you provide in your résumé and during the hiring process if you apply for a job opportunity.
• Usage or profile information and data needed to optimize your experience on the Site, such as your IP address and browsing data.

Lessard Bicycles ensures that information is accurate at the time it is used.

How do we collect your personal information?

We collect information directly from you, in particular when you contact us in person, by email, by phone or through the Site, when you create an account on the Site and when you complete a purchase.

We will only collect information from third parties or authorized representatives with your consent or if the law allows us to collect it in this way.

We also collect information through “cookie” files. When you log in to the Site, cookies are placed on your computer. These cookies may collect personal information such as your IP address. These files primarily allow us to recognize you as you browse the Site and move from one page to another. They also help improve the quality of your user experience and the content of the Site. Lessard Bicycles uses these cookies to secure the services offered on its Site.

You can change your cookie preferences at any time by modifying your browser settings. However, please note: disabling cookies that are necessary for the Site to function may disrupt browsing (for example, problems accessing certain features and displaying pages).

Why do we collect your personal information?

Generally, we collect your personal information in order to provide access to the Site so we can inform you about our company, products and services, provide these to you, and deliver customer service. More specifically, we collect your information for the following purposes:

• Confirm your identity and verify the accuracy of the personal information provided, and update it;
• Manage our relationship with job applicants, including assessing skills, qualifications, and interest;
• Communicate with you and respond to your questions;
• Manage purchases of our products and services, process orders and advise our customers on our products and services;
• Manage the Site and the services available online;
• Designing and improving our products and services, our Site and its content;
• Send promotional or informational material requested by you (via our newsletters [CH2.1]), which you can unsubscribe from by clicking the unsubscribe link or following the unsubscribe instructions;
• Run contests and surveys when you choose to participate;
• Invite our customers to events or promotional activities;[CH3.1]
• Ensure the security of our communications and systems and prevent security-related threats.

Who can we share your personal information with?

Lessard Bicycles limits access to personal information to only those employees and other staff members who need it to perform their duties.

We may share your personal information with our service providers and other third parties in the course of our business activities, for example with our technology solution providers, who may be located outside Quebec or Canada. We require third parties with whom we do business and who have access to your personal information to respect the security of your information and to handle it in compliance with the law. We only allow our service providers to process your information for specific purposes and in accordance with our instructions.

How long do we keep your personal information?

Lessard Bicycles keeps your information for as long as necessary to fulfill the purposes for which it was collected, in accordance with the retention periods set out by law.

Once your information is no longer required for the purposes for which it was collected, Lessard Bicycles destroys it using a process designed to ensure confidentiality.

How do we protect your personal information?

Lessard Bicycles uses personal information protection measures that are standard in the world of websites and web platforms and that are reasonable given the sensitivity of the personal information, including physical, technical, and organizational security measures.

What are your rights regarding your personal information?

You have various rights regarding your personal information.

• a) Access: The right to review the personal information we hold about you and to request a copy, except where otherwise provided by law.
• b) Rectification: The right to request correction of personal information that is not accurate or up to date.
• c) Withdrawal of consent: The right to request the withdrawal of your consent to the processing of your personal information in cases where this is permitted.
• d) Information on processing and complaints: You have the right to request information about how your personal information is processed. If you believe your privacy rights may have been violated, you have the right to file a complaint with the relevant supervisory authority.

You can exercise your rights by contacting the Privacy Officer whose contact details appear below.

Privacy Officer Contact Information

The president of Lessard Bicycles acts as the Personal Information Protection Officer.

Email address: info@lessardbicycles.com